Images: A blurry, pixelated image of a woman's face is used in the entire poster.
When we look at it, it is as if we are look through a computer screen, rather
than a print. This effect is also created through placing a mouse cursor over
the image. These help portray the idea of technology within the film.
Colours: A blue filter is used across the poster, adding to the
effect of looking through a computer screen, as the colours appear slightly
faded or distorted.
Layout: all the writing and details are placed at the bottom
therefore leaving the image clear, making the woman's face stand out. The woman
is place further to the right which makes the image slightly more interesting
as it is already so simple.
Typography: “Untraceable” is
written in a blue font that looks like a form of electricity/flickering light.
This could portray the involvement of internet or technology within the movie.
The flickering effect also gives a more eerie feel.
Catch Phrase: “The
FBI Cyber Crimes Division hunts down vicious criminals online… but the most
dangerous one is hunting them.” This catch phrase is slightly long and may lose the
viewers attention. However, it does create a sense of enigma and may cause the
viewer to wish to find out more.
Genre: The woman's wet looking hair may give the idea that
there was some form or struggle or a storm which has negative connotations and
is a common convention of horror/thriller. Also, the cold blue tone and eerie
font add the thriller/horror theme. We can also tell from the quite that
crime/drama could also be a possibility.
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