In our initial research and planning stage one of our ideas was to focus on the extremeity of beauty, vanity and perfectionism as a theme for our plot and how the media showcase it.
One of the film I looked at for these themes is the 2010 hit movie, Black Swan.
Black Swan- Beauty & Perfectionist Extremity
Black Swan, 2010 stars award-winning actress Natalie Portman as Nina Sayers.
This Darren Aronofsky film is about a young woman coming of age; a possessive and demanding mother; the dark half of a personality and an artist who must sacrifice everything for their art.
Black Swan Poster Deconstructions
· The mention of respected film festivals adds to the credibility of the positive ratings of the movie and perhaps using the audience knowledge of these festivals allows them to recognise whether of not they will enjoy this film or not.
· The straight head on shot (equal symmetrical head position) is rather striking and attention-grabbing. Her red filled blood shot eyes and paleness of her whole body appears inhuman. Although the connotations of white are indeed purity and innocence but this character appears to be anything but! Even the dark maroon matte lipstick could be considered sensual and seductive.
· Her eye-makeup cleverly reflects the film title (Make-up resembles black wings which has links to the black swan)
· The crown could mean she is Queen? Sovereign? Or the ‘ultimate?
· The white backdrop could symbolize the bright and blinding power of a stage spotlight perhaps- suggesting the overwhelming nature of performing or better yet, being the star.
· The poster designers deliberately place the stars names and movie title at the bottom centre; small enough for the audience to want to look a little closer therefore spending more time looking at the poster in general.
· The typography of the movie title stands out boldly against the white background, which does catch the eye.
POSTED BY TOSIN
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