Poster Deconstruction

• This film poster clearly conforms to the stereotypical colours used in a typical horror movie poster: red, white and black. This makes the poster more traditional and quite predictable in terms of colour.
• White is usually a colour connotation of innocence and purity yet but placing the white colours within this poster it makes the innocence look like it has been tainted and is surrounded by negative and evil vibes. This could reflect the young actors and actresses in the film that relate to the teenage target audience that the film appeals to, also; tainted youth.
• The quote in favour of the movie is juxtaposed along the top of the film poster in capital letters in white so that it stands out against the black background. This was done so that the quote supports the idea that the film is good attracting more viewers and at the same time it promotes the film to the audience.
• By placing an attractive male actor which presumably is the protagonist in the middle of the poster conforms to the golden rule and people will look in the middle to see him shirtless and good looking. This would be ideal for attracting teenage girls, which appears to be the main target audience for this film.
• The lifeless characters around him denote death and this is almost always a certainty in slasher films. The black and white colours as with the red evoke ominous feelings as well as a sense of fear and the opposite colours create binary opposition within the poster which could connote good against evil.
• The tagline “new class of terror” makes the film seem as though it is not even different in style but almost as if it is of its own breed making it seem superior to other slasher films, enticing the audience more.
• The title name is in bold printed capital letters and this makes it more effective as even though the details are minimalistic like the background and font, the main picture makes it look as exciting as it needs to be.
• The actors and actresses in the picture are all dressed in school uniform which relates to the target audience of teenagers.

POSTED BY SHAHNAZ