The film poster background is a mid shot of Miley Cyrus, the protagonist. This is an attribute to promoting the film and luring teenagers (the intended audience) to watch this as she is a popular teenage actress featured in other teenage based films such as the Hannah Montana Movie and The Last Song. People will see a known face and if they are fans they will this will give them even more reason to watch the film. Also some consider her to be attractive, mostly teenage boys so by choosing an attractive actress the film will gain more hits if they watch it for her sake.
The house style of this film poster consists of soft, almost pastel colours but the font is in fuchsia making it stand out from the page and possibly match its target audience of mainly girls.
The actual title of the movie is in text speak showing that it is up to date with technology and how the film will revolve around maybe text messages or some form on instant message which will satisfy the teenage target audience of this film making them more relative towards the movie. The font is also in a digital type lettering which furthermore backs up the idea of how the film is set in the new era.
The attire of the protagonist is very modern and is typically what teenage girls wear and the slight off shoulder shirt could suggest the actress being a slightly older teenager which conforms to the films target audience and genre.
Looking closely at the slogan of the shirt, it reads “on the road to love” which could connote a possible romance in the film and the pink font conforms to the romantic genre.
Miley Cyrus looks deeply engaged in the iPhone in her hand, again promoting the idea that the film is new and “cool”, intriguing teenagers to watch it hence achieving their target audience.
POSTED BY SHAHNAZ
POSTED BY SHAHNAZ
No comments:
Post a Comment