COMMON CONVENTIONS: Trailers

Trailers

Traditional (Theatrical) Trailers

·        Substantially longer traditional trailer with extended scenes from the movie. ‘First trailer baits the viewer; the second trailer pulls the viewer deeper into the story.’

·        Progression of the story

·        More dialogue

·        Cinema Release Dates

·        Rhetorical questions to the audience (Typography)

·        Normally duration of 1-3mins

·        Normally released after the teaser trailer

Teaser (Commercial) Trailers

·        short snippets of the film plots

·        Normally very short (30-60secs)

·        Film company name and website address at the beginning of the trailer and during the black fade at the end of the trailer.

·        Cinema Release Dates

·        Most likely to use Montages/various editing techniques

POSTED BY TOSIN