"HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION, RESEARCH AND PLANNING AND EVALUATION STAGES?"
CONSTRUCTION
Final Cut Pro And iMovie
When constructing our teaser trailer, our main source of technology for our teaser trailer compilation was iMovie where our actual trailer was exported into being a singular video. Our main editing base for adding effects to make our trailer stand out was Final Cut Pro. Here we were able to adjust:
We were also able to add:
- Effects such as quick flashes fading in to introduce new clips
- 'Prism' effect to create a sense of disorientation to conform with our psychological drama genre
- Glitches to conform to the technological aspect and genre of our teaser.
As we created a teaser trailer this year, it was essential for it to be visually attractive due to its short duration, so by putting in assorted effects it hopefully made our work stand out.
Photoshop
When creating the poster we used mainly Photoshop and this enabled us to manipulate the design, contrast and layout of our poster so that it coordinated well. We also ensured that there was continuity within our products so we used a blue/green washed out filter and places lines across the chosen images to create an electronic glow to conform to one of the genres of our trailer which was technology. This was hugely inspired by the Catfish poster as was the entire theme and plot of our teaser trailer which was inspired by Catfish- The Movie.
Myfonts
This was the website in which we obtained our typography(hyperlink) from. On myfonts.com we were able to search for a font similar to the one used for the Facebook logo and typed in the name of our film, 'Alternet.'(hyperlink perhaps film title) By doing this we added our own twist on something that is publicly used and made it personal and original, but at the same time it conformed to the genre of computerisation(hyperlink the ring BP) within our film. Once our typography was made, we printscreened the Facebook navigation bar and placed our made typography. Myfonts enabled us to manipulate our title appearance to make it suit our liking.
Wix
Wix.com aided us in creating our website. We took advantage of the new media technologies available so we chose a layout that was the most user friendly so our would be audience would find it easy to navigate. This efficiency was looked into by some deconstructions(hyperlink a website deco) of websites hence we altered the colours to conform with our poster and trailer keeping the Facebook theme by making the font blue. The image was edited with an effect on the website and then it was placed against a black background to stand out.
RESEARCH AND PLANNING
Deconstructions
Deconstructing trailers, posters and websites was our initial research before planning our media productions. Once we had decided to do a trailer based around the psychological drama genre, we could research film productions sharing the same conventions and begin planning. ‘Catfish’ and ‘Hard Candy’ stood out to us as a main source of information for our media productions.
Youtube
All our researched trailers could be found on YouTube, which also allowed us to find related trailers and build a better foundation of research. We could also use IMDB to find recommended trailers consisting of similar conventions.
We also used YouTube to research and plan the soundtrack for our trailer. There were a variety of unsigned artists and non-copyrighted soundtracks we could use. We then used YouTube converter to download the audio we chose as an MP3 to place in our Trailer.
Survey Monkey
We used a website called ‘SurveyMonkey.com’ to perform a survey that would get the audiences opinion on what elements we should include in our trailer. This public feedback helped us ensure the most pleasing outcome for our trailer. To gain more results, we used Facebook to share our survey.
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| 'SurveyMonkey.com' - Our survey. |
Test Shots
| Test Shots - YouTube Video |
| Test Shots - YouTube Video |
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| Test Shots - Incandescent Photo |
| Test Shots - YouTube Video |
SoundCloud
Before using YouTube, we researched suitable soundtracks on SoundCloud as it allows you to search for music of a specific genre that has been created by many unsigned artists. We found several tracks that could have been suitable however, decided on downloading one from YouTube.
Blogger
We used blogger to refine and finalise all our research and planning. It is where all our work is documented, and a database for us to look back via specific labels and remind ourselves of certain elements of research of planning we may need to work from.
EVALUATION
Facebook/YouTube
Considering our focal theme was 'Internet' and 'Social networking' we used Facebook as a method of evaluation and a platform to showcase our main media product and to welcome first hand feedback and response from our target audience. The interest, views, comments and likes we received on Facebook and YouTube were all positive and reassuring of the fact, our promotional package indeed appeals to our chosen audience.
(Snippet of the response of our uploaded Trailer to Facebook/YouTube)
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