Evaluation: Question 2

''How effective is the combination of your main product and ancillary texts?''

For all our media products, we aimed to create synergy between them to achieve a complete promotional package for this movie in likeness to real media products.

Our aim throughout the process of construction was to maintain strong visual links between our main product; teaser trailer and ancillary texts, the movie poster and website. The visual links included, design and likeness to real media products, as discussed in Question 1 but also the media products’ purpose to essentially promote. An effective combination as such, is important so our target audience can easily identify each media product as being a part of this fictional movie promotional package.

In deconstructing other promotional packages for real released movies, the level of consistency between each items of the promotion package is noticeable and I think, shows brand awareness.

(This is our final movie promotional poster)

The typography  for our website and poster was generated from MYFONTS.com and was heavily edited using software such as Photoshop e.g. Overlaying a print screened Facebook banner with our movie title in a font type actually called ‘Facebook’ on MYFONTS.com. This font we uniquely devised was used and positioned similarly on both media items to attract attention from our audience. The shared typography we would hope it would establish the link between Facebook and how it plays a role in our plot.

(This is the typography/logo used on our website and poster)    

On the contrary the typography for the teaser trailer wasn't exactly the same as the ancillary texts because our group initially envisioned the movie title typography on our trailer as moving media e.g. Computerised glitching effect when the movie title appears. The difference in font was deliberate because the glitching effect wouldn't work if we decided to create it on our ancillary texts and because ultimately we desired the first appearance of the movie title on the trailer to be attention grabbing. We believe the trailer typography still maintains the movie themes of ‘internet’ and ‘online’ etc and as well as subtly reflecting our psychological drama genre.               

  (This is the typography used for our teaser trailer e.g. Computerised glitching effect when the movie title appears.)                     

We also maintained the same colour scheme of all our media products (Mainly Blue/White because it's identifiable with the colour scheme of Facebook):

- Predominately black backgrounds
- White and blue font colours for the Facebook banner and matching website navigation buttons,
- White font colour for the production/director/actor information at the bottom of the poster.

(Left: The production company/directors/actors information in white font; maintaining the colour scheme)

(Left: The website navigation buttons in blue font; maintaining the colour scheme)
















The inclusion of the movies slogan across all our media items e.g. ‘Become your fantasy’is another aspect that we considered also very important because it again adds to the cohesiveness of the whole package. It presumably is one of the aspects our target audience would not only seek out to remember along with the movie title but also it links back to what the prospective movie would be about.

Using the same image of our protagonist, the character of Matt, we considered this another aspect that displayed a sense of continuity over the media products. Matt’s image is a strong, high definition close up which we hoped would stand as attention grabbing and for this reason, we chosen to use it across the ancillary texts.

Collectively, I not only think our three media products are indeed an effective combination but I also think it displays synergy and works together in a way that the audience are able to link them all together solely by design











(This is the image used for both
our website and poster)