ALTERNET POSTER

For this stage of our project, I made a selection of posters to chose from, inspired by themes and elements of posters we have deconstructed, of a similar genre to our own teaser trailer.

When planning our posters, I knew I needed to include:

• Typography

• Images

• Credits – actors names, director, production company etc.

• Quotes

• Release date

• Links – Facebook address, Twitter page, Website.

• Production company logo

• Catch Phrase

EDITED AND CREATING POSTER:

I ensured I had suitable images that were edited appropriately according to the theme of the poster. I used a website called iPiccy to edit my photos before placing them onto our poster designs.

I used Microsoft Publisher to create our posters as it is simple but allows the tools to make a professional product. After making a selection of typography’s, I chose ones that best matched the poster I was making.

For the credits I used MyFonts.com to find a suitable style, and copied segments of text as an image into publisher. I then grouped this all together to make a whole body of text.

POSTER 1

Images: I used a portrait photograph of our main protagonist for this poster, with a pixelated, electronic looking image of his fake online identity. I took this photo directly from the facebook account, corresponding to the idea that she is not a real character within the film, and instead, someone Matt has reinvented for himself. Matt's photo, on the other hand, is professionally taken to portray an ominous feel and mysterious representation of his dark personality.

Colours: Blue is a common colour associated with the internet as it has connotations of electricity, along with coldness and can appear slightly haunting. This is a feel we want to create as the film is a psychological drama based around a mysterious and unusual character. We also want to portray the dangers of the internet, therefore the dark colour scheme represents it in a more menacing image.

Layout: The image, which appears quite piercing, is placed almost in the centre of the page, causing it to stand out and draw you in. The typography is placed in a large font below it, and the release date at the bottom. These three pieces elements stand out almost immediately. The actors names are positioned along the top, which may entice the audience to see the film if they were well known for appearing in good films. Quotes are positioned beside the image so as the audience are unlikely to miss them. Any further details are at the bottom of the poster if the audience wish to read the credits or visit the links provide.

Typography: I used a simple typography for this poster as I feel the images were the most striking feature, and did not want to overcrowd the page. It still portrays themes within our films such as the idea of technology through the way it appears illuminated, as if on a computer screen.

Catch Phrase: I took the catchphrase from credits within our film as I felt it was very relevant to the character of Matt, who has stolen his online identity to become what he wants in reality.

Genre: Although elements of this poster portray the theme of technology within our film, and shows conventions of a psychological drama, it could also be confused with sci-fi use to its colour scheme and futuristic editing such as for the background image and typography.

POSTER 2

Images: I used the same images again for this second poster. Again, i thought it was more effective to use a profile picture for the 'fake' character to show her unknown identity. After placing the typography between the two photos, i also edited them as a whole by adding lines across the page like that of computer monitor, to put emphasis on the relevance of technology.

Colours: The colour scheme is still quite dark, like the first poster, however i added a slightly washed out filter and with a blue/green tone. I think this adds to the 'computer image' effect. I think this helps to portray the theme of the internet and social networking.
Layout: I tried to be slightly different with the layout of this poster by placing the typography directly the middle of the two images. This division helps to show how the internet as divided our characters personality and separated his online identity from his real identity. The release date is directly bellow the film title so these two pieces of information stand out to the audience. The actors name are isolated away from other texts at the top, which helps them to stand out and could entice the audience to see the movie if they were well known and highly rated. The quotes are slightly overlaying the male character portrait, making the positive feedback more dramatic. All extra information (credits, production company logo and links) is placed along the bottom.

Typography: I chose this typography as i think it was most relevant to the theme of the poster and makes it look more believable and real. The Facebook style banner immediately links the themes of social networking and its relevance within the lives of the people on the poster.

Catch Phrase: Again, i used the same catchphrase to keep it consistent to the previous poster, our website and the credits within out trailer. I positioned it in the search bar of the typography as i think this shows how the film revolves around social networking and allows people to 'become their fantasy'.

Genre: We feel this poster is much more effective in portraying the psychological drama genre through the use of images, colour scheme and editing as it looks like it was taken directly from a Facebook account via a computer monitor.

ALTERATIONS:

As we decided to use poster 2 for our final product, we decided there were element we could improve to fit the features of a film poster.

We ensured that the photos fitted more consistently together by straightening the eyes of the top photo to match the males eyes, then editing the colour so they fitted together better as a whole. I used iPiccy to re-do this then continued editing on Microsoft Publisher.

I also altered they layout slightly by adding a black rectangle behind the actors names so they stood out more against the picture. I then repositioned the links at the bottom so the whole poster flowed and looked more complete.

FINAL DESIGN: