- Icy blue colour (high saturation), almost like a colour negative’; this appears rather futuristic but yet cold and abnormal.
- The embossed glow of the typography of the movie title fits in well with the rest of the colour theme.
- The movie awards at the bottom half of the film is used for promotional means.
- ‘Starring Aaron Johnson from KICK-ASS’ this adds to the credibility of the positive ratings. ‘British thriller’ suggests target audience.
- The tagline ‘CONTROL. ALTER. DELETE’ is very effective as the words are specialist words associated with computers, which is primarily what the plot is centred on (internet/cyberspace/bullying).
- The movie conforms to Golden Rule as the sinister headshot of the protagonist centres the poster within the ‘designated triangle area’, engaging the audience but also other areas of the poster attract the attention of the audience e.g. the arms and face against wall with the luminescent light shining through.
- ‘From the director of the ring’- adds to the credibility of the positive ratings. ‘British thriller’ suggests target audience
- The movies critics ‘Welcome to the anti-social network...chilling’ at the bottom half of the film is used for promotional means especially as it’s a presumed reference to the ‘The Social Network’ movie release in the same year.
